Why create qualified traffic on my website?
In the age of digitalization, competition between websites is fierce. Each company seeks to attract as much traffic as possible to its website because each new visitor is a potential customer that you can convince after their visit. Another dimension must also be taken into account: what type of visitors should I attract to my website? Indeed, significant traffic is a significant asset, but appropriate traffic is even more so: the objective is to attract a qualified audience, made up of Internet users who are sensitive to your message, your services, your products. If an audience sensitive to your message and your values visits your site, you are more likely to observe a good conversion rate, i.e. the proportion of visitors who make a purchase or contact you after a visit has chance to increase.
